I conducted research on Amazon Launch and found a company to create an advertisement campaign. I chose Smarty Pants Vitamins.
I wanted to demonstrate that Smarty Pants Vitamins are appropriate for kids of all types, even the sassy ones. Since the company had a warm and cool color schemed for their logo, I wanted to showcase both.
I chose this specific font to give the impression it was hand-written.
Since "complete vitamin for your complete kid" was my highlight, I visualized a scrolling feature on the banner where the underline is placed. I saw these as possibilities: Sweet and Sassy, funny, chatty, ambitious, to name a few.