THE FLOOR’S YOURS

Hispanic culture has cracked the code to making cleaning fun: music.

Swiffer is borrowing from Latino culture and finally making cleaning fun. We’ll teach the world how to dance and clean with Swiffer as your dance partner.

Introducing: Swiffer Ritmo

Our sparkliest, loudest limited-edition offer to date—making them the ultimate dance-cleaning partner for the early-morning wake-up calls.

Hijacking Bad Bunny

We’ll recruit the likes of one of the biggest stars in the world, Bad Bunny, to launch the next cleaning banger.

The catch? It’s only streamable on Swiffer Ritmo. 

Bad Bunny Debut's Swiffer Ritmo

Chore-ography

Iconic Latino faces will teach you the moves of different dances in our new series Swiffer Chore-ography.

Saturday Night Live star Marcello Hernández and none other than his own Mother are two of the familiar faces to teach you some Chore-ography.

Copywriter: Claudia Caballero

Art Director: Savi Rathi